One of the absolute best things you can do to get new clients AND sell deeper into your existing client base is to have a regular newsletter.
Of course your newsletter should be educational. But it must be interesting and useful to non-technical people. So what do you put in it and why?
I produced client newsletters for more than ten years. In this class, you'll learn my process for creating and distributing newsletters that clients look forward to - and read. I'll show you how we create a template that makes everything easier, including the content. I'll also show you how we use newsletters to get clients to replace old equipment, invest in the right technology, and even put tickets into our system (it's true!).
Taught on three Wednesdays in July:
- July 10th at 9:00 AM Pacific
- July 17th at 9:00 AM Pacific
- July 24th at 9:00 AM Pacific
All classes are recorded, so you can catch up if you miss a class.
Classes are generally 30-60 minutes each, plus questions.
This class is FREE for Small Biz Thoughts Community members. $99 for non-members.
|Module 1||Week 1 - July 10th|
|Lesson 1||Newsletter Basics|
|Module 2||Week 2 - July 17th|
|Lesson 1||Templates and Content|
|Module 3||Week 3 - July 24th|
|Lesson 1||Implementation – Email and Print|